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CoverLetter

Why Are Cover Letters So Important for Your Resume?

Why Are Cover Letters So Important for Your Resume?

cover letter with coffee cupWhile most job seekers focus on crafting the perfect resume that includes a long list of accolades, achievements, degrees and awards, many HR professionals agree a resume is not the most important aspect of a potential candidate’s application package.

 

The Importance of a Grand Entrance

Outstanding cover letters can turn a middle-of-the-road candidate into a top contender. Why? By its very nature, a resume is usually dry and fact based.

By contrast, cover letters for resumes show hiring managers an applicant is vested in the job they have available. Anyone can hit “reply” and attach a one-size-fits-all resume in response to a job posting. A cover letter written to specifically address a particular position shows an applicant has taken the time and effort to make a good impression. It also shows hiring managers a different side of an applicant than his or her resume does. Word choice and attention to detail in cover letters for resumes matter. These nuances can move a “reject” resume into the “must interview” pile.

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Consider What to Include in a Cover Letter

Yes, the cover letter is your opportunity to show your personality. To an appropriate degree, that is. Hiring managers looking for candidates for high-level executive positions must cull through hundreds or even thousands of resumes and cover letters. A short, succinct cover letter can be refreshing. One that is too long, too detailed or too informal is a waste of time.

Crafting a winning cover letter that allows your personality to shine through, without being too wordy or including unhelpful details, can be challenging. Unless you are a writer by profession (and a really good one), consider hiring a reputable cover letter writing service to help you. At the very least, a cover letter writing service can help you craft a good “base” letter you can customize for each job you apply for. If you are in the hunt for a high-salary executive position, you’ve probably already hired an executive resume service to perfect your resume. Your cover letter needs at least the same degree of professional attention.

Do Your Research Before You Write

HR professionals, especially those hiring for high-dollar, premium executive positions, have seen it all. They have a knack for knowing which cover letters are form letters sent out to many potential employers and which have been carefully crafted with their company’s job opening in mind. Before you sit down in front of your laptop to create a cover letter, make sure you’ve done the following:

  • Conduct at least a bit of research into the company so you can tailor your letter to fit in with the company’s corporate culture.
  • Use active rather than passive words and naturally incorporate keywords into the letter that were noted as “must-possess” skills or attributes in the job listing you are responding to.
  • Include specific, not-commonly-known facts about the company to show you did your homework.

If you’re launching a new executive-level job search or want to revive a floundering search, crafting a winning cover letter is key.

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This guest post is by Erin Kennedy, MCD, CMRW, CPRW, BS/HR, a Certified Professional & Executive Resume Writer/Career Consultant, and the President of Professional Resume Services, Inc. 

What To Do Next

If you are continuously applying for jobs on line and not getting any calls for an interview, you need to do two things.

  • Stop Applying for jobs online – See our side bar for free webinars and more information articles.
  • Download the “How To Write Attention-Getting Cover Letters” NOW! – see below.

You have nothing to lose, the Pdf is free and so is all of our live webinars – see sidebar.

 

FREE copy of How To Write Attention Getting Cover Letters

Get Your FREE Copy Now!

 

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Here’s the Best Cover Letter Advice

Here’s the Best Cover Letter Advice

Give Them a Reason to Talk to You

cover letter and resume

While this is partially true, there is much more to creating a great cover letter that makes a difference. Hiring a cover letter writing service can help, but this advice will allow you to get a start on your own.

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Give Them a Reason to Talk to You

Your cover letter and resume create a first impression you can’t often overcome. It’s what employers use to determine whether they want to call an individual in for an interview. Within your cover letter, it’s important to give them a couple of reasons why they should consider you a valuable candidate. Do your research to find the main points of the company so you can address them in your cover letter.

Don’t Be Afraid to Ask

It may seem improper to ask straight out for an interview, but this can be one of the most effective tricks to use in cover letters for resumes. Unfortunately, many people feel asking this direct question will be viewed negatively by hiring managers. However, it typically has the opposite effect. It can show you are enthusiastic about the job and is often valued by employers as a positive sign.

Leave Them Wanting More

Have you ever paid close attention to the way direct mail advertisements are written? Many of them include a P.S. written at the bottom to make you want to learn more about the products or services advertised. People are known for their curiosity. If you include this type of message near the bottom of the letter, it will help capture the attention of the hiring manager and make them feel like they need to know more about you.

Don’t Be Generic

Starting your cover letter can be one of the most difficult parts of the process. It’s tempting to begin with a statement of your eagerness to work with the company. However, a majority of the cover letters and resumes they receive will contain just such a statement. To ensure you stand out from all of the others, get creative with your introduction. Consider the industry you want to enter and think outside the box to create an opening line that captures attention.

A cover letter writing service can provide the assistance you need to make you seem like an ideal candidate for an interview. Researching prospective employers can help you find ways to show them why you are the best choice for the job. In combination with these tips, you will find your cover letter and resume get you more interviews so you can get the job you want.

This guest post is by Erin Kennedy, MCD, CMRW, CPRW, BS/HR, a Certified Professional & Executive Resume Writer/Career Consultant, and the President of Professional Resume Services, Inc.

What To Do Next

If you are continuously applying for jobs on line and not getting any calls for an interview, you need to do two things.

  • Stop Applying for jobs online – See our side bar for free webinars and more information articles.
  • Download the “How To Write Attention-Getting Cover Letters” NOW! – see below.

You have nothing to lose, the Pdf is free and so is all of our live webinars – see sidebar.

 

FREE copy of How To Write Attention Getting Cover Letters

Get Your FREE Copy Now!

 

Other post you my like

Cover Letter Tip 2 – Sell Yourself

How to Write Attention – Getting Cover Letters

Tip 2: Sell, Sell, Sell Yourself to a Hiring Manager, Recruiter or Human Resources

cover letter

Let’s start off by setting up the playing field here. Overall, your #job search is a sales process. You, the candidate, are the product you’re trying to sell to the hiring manager. You want him to buy your product, which means to hire you. In this analogy, the #resume is your marketing brochure that tells the buyer about the product.

So what’s the #cover letter? It’s your “commercial” or your initial ad that’s going to get the attention of the buyer and make him want to read the marketing brochure.

Your cover letter is a “teaser” for your #resume. It’s the sign that says “look here!” It’s supposed to be brief but also grab attention and puts your resume in context. It’s the first impression of you for this person, and first impressions last. It demonstrates your professionalism, your personality, and your communication skills, right off the bat.

Download our Free e-Report – http://tiny.cc/ucel5x

Cover Letter Tip 1 – Right Mindset

How to Write a Job Winning Cover Letter!

Tip 1: Get into the Right Mindset

 

cover letter

What is the Purpose of a Cover Letter? – It’s not just a structure you need to follow, like an “ABC” formula – it’s a mindset you need to get into. In this free report, I’m going to help you get into that mindset and show you how to put everything together. When you’re done today reading this free report, you’re going to be able to write a great cover letter, comfortably and confidently.

On the surface, cover letters seem simple. But once you actually get into writing one, you start to understand that it’s deceptive. Your cover letter does need to be simple and quick.  When you really start to think about how this is probably your very first introduction to whomever it is that needs to give you a chance at a job, is when you start to see how vitally important that you impress them.

You want to make them want to read your resume, and then call you for an interview – that’s when it starts to twist you up a little. And if it isn’t twisting you up at least a little bit, then you just don’t understand how important this little introduction to Get Cover Letters is.

Download our Free eReport “How to Write a Job Winning Cover Letter” to read the other 16 tips.

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