How to Write Attention – Getting Cover Letters
Tip 2: Sell, Sell, Sell Yourself to a Hiring Manager, Recruiter or Human Resources
Let’s start off by setting up the playing field here. Overall, your #job search is a sales process. You, the candidate, are the product you’re trying to sell to the hiring manager. You want him to buy your product, which means to hire you. In this analogy, the #resume is your marketing brochure that tells the buyer about the product.
So what’s the #cover letter? It’s your “commercial” or your initial ad that’s going to get the attention of the buyer and make him want to read the marketing brochure.
Your cover letter is a “teaser” for your #resume. It’s the sign that says “look here!” It’s supposed to be brief but also grab attention and puts your resume in context. It’s the first impression of you for this person, and first impressions last. It demonstrates your professionalism, your personality, and your communication skills, right off the bat.
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